What are blogs?

Blogs are now the mainstream media.

What is blogging?

You can have a role flexibility when you blog. You become a writer, a journalist or an advertiser.

As a writer, you write what is in your mind. You write what you think that can be useful to others. You provide information for them.

As a journalist, you report what you have seen or hear. You can be a paparazzi - taking images or videos and posting them without permission from the person involved.

As an advertiser, you promote your products and services.

What is corporate blogging?

Corporate blogging is business blogging. CEOs and employees are the one who are involved in this type of blogging. They blog about their point of views and their company. But one thing that you should look out when you are into corporate blogging is to make sure that you follow the rules or else you will get fired.

Most companies today have blogging guidelines for their employees to keep the integrity of their brand name and to prevent any confidential information to leak.

Why should you blog?

Blogging is a way for companies to interact with their customers and consider them as friends. In this way, companies can get feedbacks that can improve their products and services. They can easily recover when a disaster occurs.

Is blogging time-consuming?

Blogging is not time consuming if you know what to say to your readers. You can write something while you are waiting for your ride or for your food. There is always time to write if you want to. You can update your blog thrice or twice a week with short posts or once a week with a long post. Or maybe once a month but with a very controversial post.

Dates to remember:

1995 - Stanford, Larry Page and Sergey Brin meets and later formed Google, Inc.
August 1999 - Blogger.com launched
2004 - Technorati launched

Blogging experts:

Robert Scoble - Microsoft’s Chief employee blogger
Jonathan Schwartz - Sun Microsystems COO
Bob Parsons - founder of GoDaddy
Dave Sifry - founder of Technorati

Blogging terms:

Blog- web + blog
Vlog - video blog
blawgs - blogs of lawyers

Blogging acronyms:

SME Small to Medium-Sized Enterprise
MSM Mainstream Media
CMS Cost Content Management System
RSS Really Simple Syndication

Blogging resources:

Search engines - Blogpulse, Google Blog Search, Technorati
RSS Newsreader - NewsGator, Bloglines, NetNewsWire

Blogging thought to live by: “Blog or die!”

This information is based on my readings on The Corporate Blogging Book written by Debbie Weil.

This is already the second course of my blogging study. The first one was about online reputation management. I have not updated you yet about that since I got so busy with my new job. But will surely let you know soon.

What’s on my mind…

Even Corporate Blogs use online marketing and affiliate advertising agencies with expensive information technology degrees to increase sales of their products.? All pay per click campaigns created by these giants do not detract from or effect the corporate web hosting provider, though good practical web design is crucial.